“If you have a body, you are an athlete”: Nike’s Definition of AthleteWhat image comes into your mind when you hear the word “athlete”? You may be imagining a picture of an Olympian Breaking records or a…Dec 20, 2024Dec 20, 2024
Measure Your Market With Metrics: TAM, SAM, SOMYou have a fantastic new company idea; have you ever considered how huge the market could be? Estimating the potential size of the market…May 24, 2024May 24, 2024
A deep dive into product discoveryImagine that you’ve come up with a brilliant concept for a brand-new product. You think it will change the game for the market and are…May 13, 2024May 13, 2024
How to do A/B testing for marketingHave you ever questioned whether the captivating headline you composed for your landing page is truly the most optimal one? Alternatively…Apr 29, 2024Apr 29, 2024
How to craft a simple SOW for your first IT projectHaving well-communicated goals and objectives is crucial to the success of any IT project. This is where an effective SOW comes into play…Apr 20, 2024Apr 20, 2024
Data-Driven Marketing: How Analytics Influences Ad CampaignsCustomers in the modern digital age are bombarded with marketing communications from every angle. Companies that want to be noticed must…Apr 11, 2024Apr 11, 2024
How to Leverage AWS for Data Migration and Enhanced Data AnalyticsBusinesses are always looking for new ways to leverage cloud computing to improve operations and spur growth in today’s data-driven…Mar 29, 2024Mar 29, 2024
Understanding a customer journey map for SaaS ProductsTo succeed in the cutthroat SaaS (Software as a Service) industry, you must completely grasp the customer journey. It’s the key to…Mar 22, 2024Mar 22, 2024
Engagement Metrics in Marketing AnalyticsMarketers who want to make an impact with their campaigns and drive growth for their businesses must understand and use engagement metrics…Mar 14, 2024Mar 14, 2024
How can we calculate the Customer Lifetime Value(CLTV) for SaaS?Software as a service (SaaS) organisations must understand and optimise customer lifetime value (CLTV) for sustained growth and…Mar 7, 2024Mar 7, 2024
